PROCESS<\/strong><\/h2>\n\n- I opened up Descript\u2019s marketing email and clicked on the \u201cTry AI Video Maker\u201d button<\/a>.<\/li>\n
- That click took me to ChatGPT where I entered the prompt: \u201cCreate a video about using Generative AI in marketing. Your audience is Director and VP level marketers who have limited experience with GenAI\u201d<\/li>\n
- ChatGPT then generated a script. Though I was offered the chance to edit the script\u2019s \u201ctone\u201d or \u201cfocus\u201d I accepted it \u201cas is\u201d with no edits.<\/li>\n
- ChatGPT then asked me to choose a visual style from the list below. Personally, I enjoy watercolor painting, so I picked the first option.\n
\n- Watercolor and Ink<\/strong>\u2013 Artistic and expressive, like a hand-painted story.<\/li>\n
- Whiteboard Doodles<\/strong>\u2013 Simple and engaging, like an animated sketch.<\/li>\n
- Low Polygon 3D<\/strong>\u2013 Modern and sleek, with a geometric 3D look.<\/li>\n
- Plasticine<\/strong>\u2013 Playful and colorful, like stop-motion clay animation.<\/li>\n<\/ul>\n<\/li>\n
- ChatGPT then generated a preview image to illustrate the selected style in the context of the script.
![\"AI](\"https:\/\/dhunterdigital.com\/wp-content\/uploads\/2025\/02\/Watercolor-Style-300x300.png\")
\nPreview image generated by ChatGPT<\/ol>\n<\/li>\n- I accepted the preview image and then ChatGPT opened the Descript desktop app to generate the video.<\/li>\n
- Two minutes after I updated my Descript desktop app it generated the video at the bottom of this post. The Descript app has full video editing capability, so if I had wanted to, I could have changed the voice, timing, script, imagery, and several other features.<\/li>\n<\/ol>\n
RESULTS<\/strong><\/h2>\nThe video below is completely unedited and shows just how much progress has been made with GenAI tools over the past two years.\u00a0 Impressive!<\/p>\n
In practice this video is not something that I would have posted and associated with a brand that I managed.\u00a0 For example, the script needs to be tightened, the imagery made more consistent and relevant to the audience, the fonts professionalized, and a CTA added to the end screen.<\/p>\n
But, the creation process was literally a three minute exercise.\u00a0 Imagine what could be done with 10X the effort\u2026 with 30 minutes of work!<\/p>\n
Give it a try here<\/a>.<\/p>\n
- \n
- Watercolor and Ink<\/strong>\u2013 Artistic and expressive, like a hand-painted story.<\/li>\n
- Whiteboard Doodles<\/strong>\u2013 Simple and engaging, like an animated sketch.<\/li>\n
- Low Polygon 3D<\/strong>\u2013 Modern and sleek, with a geometric 3D look.<\/li>\n
- Plasticine<\/strong>\u2013 Playful and colorful, like stop-motion clay animation.<\/li>\n<\/ul>\n<\/li>\n
- ChatGPT then generated a preview image to illustrate the selected style in the context of the script.
\n- Preview image generated by ChatGPT<\/ol>\n<\/li>\n
- I accepted the preview image and then ChatGPT opened the Descript desktop app to generate the video.<\/li>\n
- Two minutes after I updated my Descript desktop app it generated the video at the bottom of this post. The Descript app has full video editing capability, so if I had wanted to, I could have changed the voice, timing, script, imagery, and several other features.<\/li>\n<\/ol>\n
RESULTS<\/strong><\/h2>\n
The video below is completely unedited and shows just how much progress has been made with GenAI tools over the past two years.\u00a0 Impressive!<\/p>\n
In practice this video is not something that I would have posted and associated with a brand that I managed.\u00a0 For example, the script needs to be tightened, the imagery made more consistent and relevant to the audience, the fonts professionalized, and a CTA added to the end screen.<\/p>\n
But, the creation process was literally a three minute exercise.\u00a0 Imagine what could be done with 10X the effort\u2026 with 30 minutes of work!<\/p>\n
Give it a try here<\/a>.<\/p>\n
- Whiteboard Doodles<\/strong>\u2013 Simple and engaging, like an animated sketch.<\/li>\n