As both a provider and consumer of consulting, I’ve found that hiring consultants can either be worth every dear penny that it costs or an expensive waste of resources. Here are three specific reasons to hire consultants, and one compelling...

Often, a potential customer’s first impression of a new product is driven by that product’s name. It’s important to get that right. Over my career, I’ve developed names for multiple products, and even a company. Sometimes the process went well;...