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9 Steps to the Perfect New Product Name
Marketing

9 Steps to the Perfect New Product Name

Often, a potential customer’s first impression of a new product is driven by that product’s name. It’s important to get that right. Over my career, I’ve developed names for multiple products, and even a company. Sometimes the process went well;...
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AI Can Now Pick Your Colors. (That’s a good thing).
Marketing Technology

AI Can Now Pick Your Colors. (That’s a good thing).

Have you ever struggled to pick the right colors for a graph, logo, or website? If so, check out this new AI-driven color palette generator I found from Muzli. . What distinguishes this tool is an interface that allows you...
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12 Great Marketing & AI Newsletters for the New Year
Marketing Technology

12 Great Marketing & AI Newsletters for the New Year

Last year I worked to reduce my email to just the important stuff.  That meant looking hard at my newsletters subscriptions and dumping all but the very best.  Here’s what made the cut: Marketing & MarTech Marketing Brew TLDR /...
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