About

Welcome!

The goal of this site is to share my experience, observations, and learnings about marketing, leadership, and management. Please read the posts with a critical eye and leave thoughtful comments. I welcome a challenging dialogue that helps us all grow and be better!

Here is a little bit about me and what makes me tick…

Professionally, I am a versatile marketing leader experienced with brand building, demand generation, go-to-market, communications, investor relations, and all of the moving pieces that make those happen.

Personally, I am an innately curious problem solver and team builder. As a player – coach, I both chart the team’s direction and play a position on the field.

I bring both strategy and deep implementation expertise from companies ranging from boot-strapped and Series A start-ups to a $500M public company and a $750M global consultancy.

As a lifelong learner, I have been shaped by a University of Chicago MBA, a University of California BSEE, time with the The Boston Consulting Group, a professional learning sabbatical, and on-going professional certifications.

My skill set includes:

  • Marketing, strategy, go-to-market, corporate marketing, digital marketing, content marketing, context marketing, demand generation, lead generation, market analysis, marketing analytics, product planning
  • Press, PR, events, trade shows, marcom, webinars, podcasts
  • Twitter, LinkedIn, Facebook, Instagram, Pinterest, Weibo, WeChat, YouKu
  • Web, email, analytics and reporting
  • SEO, SEM, PPC, AdWords, AdRoll, Baidu, print advertising
  • HubSpot, Marketo, Salesforce.com (SFDC), Oracle CRM (OSC), Google Analytics, Tableau, SiteCore, HootSuite, Sprout Social, WordPress
  • Customer experience (CX), User experience (UX)

Highlights of my approach:

  • Strategy, deep analysis, relentless execution, and continuous improvement
  • Speed. Fail fast & learn from it. Structure, not bureaucracy

See more on my LinkedIn profile.