Tag : Marketing
Product Planning with Two Eyes and Two Ears, but Only One Mouth
Product Planning with Two Eyes and Two Ears, but Only One Mouth

A wise person once said, “you have two eyes, two ears, and one mouth – […]

Want Fast Decisions? Use Fast Data!
Want Fast Decisions? Use Fast Data!

How many times have you been in a meeting, asked about a graph trending the […]

Saying “I’m Sorry” 9,000 Times: A Lesson In Personal & Corporate Humility
Saying “I’m Sorry” 9,000 Times: A Lesson In Personal & Corporate Humility

Ever make a mistake so big and visible that your stomach knots up? We did […]

The Four “Rights” of Content Marketing
The Four “Rights” of Content Marketing

After I posted about “PR Math” several people asked how “personalization” and “distribution” fit into […]

PR Math: Does Your Equation for Demand Generation Include Exponents & Multipliers?
PR Math: Does Your Equation for Demand Generation Include Exponents & Multipliers?

I love working in demand generation because it is this beautiful intersection of the qualitative […]